About Unaico
Born
out of one man's dream to positively impact the world, Unaico owes
its initial impetus and drive to Jarle Thorsen, the Founder of Enigro.
His vision, built on years of experience and success in Direct Sales,
was to create a business where ordinary and extraordinary people could
achieve true and lasting success. Despite several negative experiences
with short term operators and business leaders of dubious
motivations, he knew the ongoing launches of these "ventures"
indicated a real, if unrealised, need in the market. Aware that
Globalisation and International networking trends would accelerate, he
saw that there was a once-in-a-lifetime opportunity to create a
business that capitalised on these dynamics, by serving the needs of
people, both customers and distributors, to connect, communicate and do
business together.
The centre of his realisation -- that online connectivity was
paradigm-shifting -- was that an online business community had not been
created yet that combined two channels, social networking and direct
selling, in a meaningful way. In 2008 he started to approach investors
and entrepreneurs and created Enigro.
In 2009 his vision attracted more and more capable people, started to
gather momentum, and a number of subsidiaries and partners, and spread
from Scandinavia to mainland Europe, and to Asia.
The Enigro Group
The Enigro group of companies include Unaico, The Oxford Programme, SiteTalk, Realpoker24, and I-investorclub, with several more in development., and we have joint ventures with companies in nutrition, property, telecoms, marketing and sales in a multitude of niche markets.
The Business Model
In
the centre of our business model is SiteTalk.com. This Global
multi-lingual social networking platform was pre-launched in the end of
2009 and achieved astonishing interest and explosive growth. From the
out-set and through-out the vision has been that this is the heart in
the middle of our business model. Using the viral nature of the web
distributors have the opportunity to spread the word about Enigro and
Unaico, easily signing people onto our SiteTalk platform. Apart from the
normal communication, sharing and networking benefits, our companies
also make available product and services opportunities, purchases of
which become commissionable in our compensation plan.
From the perspective of a new entrant to our business, a typical case study would be this:
John introduces Mary to SiteTalk.com. She join the community, discovers
that several of her friends are already in-volved, introduces more to
the community, and enjoys communicating and sharing with her group of
people, friends and family. She discovers several social groups that
share her values and interests. Occasionally she purchases some-thing
from banner advertising of goods and services that match her desires
and aspirations. Through the new people that she introduced she is
vaguely aware that her network is building and numbers hundreds and
then thousands of people.
One day partway through all of this, she is sent a congratulatory note
informing her that she now has the opportunity to upgrade her
membership for free. She accepts the terms and conditions and to her
astonishment she starts to receive communications that she is starting
to accumulate SiteTalk Cash on her account, a small percentage
override on the sales realised in her network, which she can use to
purchase products and services. She also has the option to upgrade her
membership to become a distributor and earn commissions. A small
trickle grows into a supplemental income, a supplemental income grows
into a significant income, and one day she attends a company sponsored
event and realises that there is more available. She gets serious and
starts, with Johns help, building her Unaico and SiteTalk business in
earnest.
Of course, in contrast to Mary, we have attracted an unprecedented
number of powerful network leaders who are join-ing with eyes wide open
to the potential of our business model. What they are attracted to is
the fact that our business model is fresh and new in the Direct
Selling industry; love the fact that we are creating a social
networking and Direct Sales hybrid; appreciate the power of having a
friction-free fast build, using non-physical products and no
geographical borders to expansion; respect the Direct Selling
experience of the management team; and in most cases have looked for
years for a company that genuinely believes in a true business
partnership with the field leaders.
The Partnership Model
The
thumping heart of our business is the fact that we know that no
Direct Sales company can be successful without a strong and committed
field leadership. All companies pay lip service to this self-evident
truth, but no one built it into their business model in the way that
Enigro has.
From the outset, a full 49% of Enigro Ltd has been reserved for
ownership by field leaders. Many companies has created bogus share
schemes with no intention to truly redeem the value of these shares,
but Enigro is different. Qualifying leaders own, through an electronic
share register, their part of the company that they are helping to
build. Using stock market disciplines and protocols, way beyond our
compliance needs, not only is their future stake of the company
assured, but they also have the opportunity to redeem the value of
their shares immediately should they so desire.
As servants of the shareholders of the company, Unaico company officers
treat distributors differently than these have experienced before
with other companies. Through multiple communication channels and
internal processes and disciplines we communicate and manage the
business jointly with our distributor leaders.

